ABSTRAK
Indonesia merupakan Negara yang kaya akan makanan khas nya, hampir
seluruh daerah di seluruh Indonesia memiliki makanan khas yang beragam.
Makanan khas bisa menjadi salah satu citra suatu daerah sekaligus sebagai oleholeh
khas dari daerah tersebu. Banyumas memiliki makanan khas Nopia. Nopia
Suka Niki merupakan salah satu produsen Nopia terbaik di Bayumas. Sejak
tahun 1960an Nopia Suka Niki memulai bisnis makanan khas berbasis keluarga
yang eksistensinya terus diturunkan kepada generasi selanjutnya. Dengan
mempertahankan mutu produk, perusahaan Nopia Suka Niki berusaha bertahan
hingga saat ini. meskipun miliki produk yang baik, Nopia Suka Niki belum
banyak dikenal khususnya oleh masyarakat karena belum dilakukan promosi
produk. Padahal citra yang terbangun di masyarakat melalui promis, bisa
berpengaruh pada meluasnya market yang dicapai. Untuk itu promosi yang
dirancang diharapkan mampu membangun citra produk Nopia Suka Niki.
ABSTRACT
Indonesia is a country rich in its typical food,
almost all regions in Indonesia has different specialties. Exclusive food can be one
image of an area as well as souvenirs typical of the area. One of the specialties of
Banyumas who coined the high historical value is Nopia. Nopia Suka Niki is one
of the best Nopia producers in Banyumas. Since the 1960s Nopia Suka Niki
started a family based business specialties whose existence continues to pass
along to the next generation. By maintaining the product quality, the Nopia Suka
Niki Company is trying to survive until today. Although it has a good product,
Nopia Suka Niki has not been widely known in particular by the public because
there has not been a lot of product promotion. While it is worth noting that the
image built up in the community through a promotion could affect the expansion
of the market. Therefore, the designed promotion is expected to help building the
product image as an exclusive food souvenir from Banyumas.