ABSTRACT

PUBLIC RELATION IMPLEMENTATION STRATEGIES WHICH ARE IMPLEMENTED THROUGH THE CSR PROGRAM IN PT TASPEN SURAKARTA

WIDAYAT PURNOMO
NIM F3212073

          This research is conducted in order to determine the implementation of Public Relation strategies  which are implemented through the CSR program in PT TASPEN Surakarta. The issues formulation raised in this research is how applying the implementation of Public Relation strategies which are  implemented through the CSR program in PT TASPEN Surakarta. The aim of this study is to determine how the implementation of Public Relation strategies which are implemented through the CSR program in PT TASPEN Surakarta in order to maintain the good relationship and concerned with the public in PT Taspen Surakarta.

          The study design used is the observation method, interviews, and literature, while the data used is secondary data research. Data analysis technique uses the descriptive analysis which is to create a original picture, factual and accurate information about the implementation of Public Relation strategies which are implemented through the CSR program PT Taspen Surakarta.

           With the implementation of Public Relation strategies  which are implemented through the CSR program in PT TASPEN Solo is expected to occur cooperation between organizations and companies for mutual benefit. CSR program carries out by pouring the help of religious, social service, development, and others. During this program , PT Taspen has gone well and can provide insight and benefit to the community, only need to be intensified in order to target a more comprehensive program success.

Keyword: Public Relations, Corporate Social Responsibility