Taylor Swift is one of country pop music singers who brings new idea of country music. In order to make country music more popular, Swift uses different theme to represent her music. Swift’s music videos You BelongWith Me and Mean are interesting music to become the subject of this research. These two music videos include themes which are considered different than country music theme in general.
This research is descriptive qualitative research that takes two music videos of Taylor Swift as its source of data. The main data consists of lyrics, music and moving images. The supported data are taken from several articles that related with Taylor Swift. This research is American Studies framework which incoorperates various disciplines in forms of theories and approach in analyzing music videos.
The objective of the research is to describe what are the unconventional themes in Taylor Swift music videos. The research also apply semiotic theory and sociocultural approach. After conducting the research, it is found that in Taylor Swifts music videos consist a concept that considered as unconventional in country music, they are nerd theme that depict alot in the music video You Belong With Me and bullying theme which contain in the music video Mean.
Keyword : nerd, country music, bullying, taylor swift