ABSTRACT

NASHIBAH AL YUSRO, 2015, THE FUNCTIONS OF PUBLIC RELATIONS
IN PT. RADIO BINTANG MEDIA SWARA (SOLO RADIO), English Diploma
Program, Faculty of Cultural Sciences, Sebelas Maret University.

 This final project is written based on the job training which has been done at
the Public Relations Division of Solo Radio for two months. The writer conducted the
job training in Public Relations Division of Solo Radio functions as: checking
proposals, checking email, making press release, typing business letters, making
monthly report, taking part in event, accompanying Public Relations officer to attend
invitation, and lobbying.
 The objectives of this report are to describe the functions of Public Relations
Division of Solo Radio and to describe the strength and weakness of Public Relations
Division of Solo Radio in conducting its PR functions. The result shows that the
functions of Public Relations Division of Solo Radio are: be communicator between
the company and its public, establish and maintain good relationship with the internal
and external public of Solo Radio, back up management of the company, and create
good corporate image. The writer found the strength and weakness of Public
Relations Division of Solo Radio in conducting its PR functions. The strengths are
the Public Relations officer of Solo Radio has a good discipline and high
responsibility in handling her job, the brand image of Solo Radio as radio for young
people, the structure organization of Public Relations Division of Solo Radio which is
under the General Manager, the good relations between Public Relations officer of
Solo Radio with other division, and the facilities of Public Relations Division of Solo
Radio which are fairly complete. On the other hand, the weakness is the lack of staff
Public Relations Division of Solo Radio.
Hopefully, this final project report can be beneficial to the readers those who
are interested in.