ABSTRAK
Permasalahan yang dibahas dalam penelitian ini, yaitu 1) bagaimanakah penanda kohesi yang mendukung keutuhan wacana persuasi rubrik Sangu Leladi pada majalah Jaya Baya edisi 2014, 2) bagaimanakah koherensi yang mendukung keutuhan wacana persuasi rubrik Sangu Leladi pada majalah Jaya Baya edisi 2014, 3) bagaimanakah karakteristik wacana persuasi rubrik Sangu Leladi pada majalah Jaya Baya edisi 2014.
Tujuan yang ingin dicapai dalam penelitian ini yaitu 1) mendeskripsikan penanda kohesi yang mendukung keutuhan wacana persuasi rubrik Sangu Leladi pada majalah Jaya Baya edisi 2014 2) mendeskripsikan koherensi yang mendukung keutuhan wacana persuasi rubrik Sangu Leladi pada majalah Jaya Baya edisi 2014 dan 3) mendeskripsikan karakteristik wacana persuasi rubrik Sangu Leladi pada majalah Jaya Baya edisi 2014.
Penelitian ini termasuk penelitian deskriptif kualitatif. Data penelitian berupa teks (kalimat-kalimat) yang mengandung kohesi dan koherensi terdapat dalam wacana persuasi rubrik Sangu Leladi majalah Jaya Baya edisi 2014. Sumber data berupa wacana persuasi rubrik Sangu Leladi majalah Jaya Baya edisi 2014. Pengumpulan data menggunakan teknik simak dan teknik catat. Pada tahap analisis data menggunakan metode agih dan padan. Metode agih digunakan untuk menganalisis penanda kohesi dengan memakai teknik BUL (Bagi Unsur Langsung) sebagai teknik dasar, dilanjutkan dengan teknik lesap dan ganti. Metode padan digunakan untuk menganalisis koherensi. Tahap penyajian hasil analisis data menggunakan metode formal dan informal.
Berdasarkan hasil analisis data diperoleh kesimpulan yaitu 1) penanda kohesi yang ditemukan dalam wacana persuasi rubrik Sangu Leladi majalah Jaya Baya berupa penanda kohesi gramatikal yaitu referensi, subtitusi, pelesapan, dan konjungsi serta penanda kohesi leksikal berupa repetisi, sinonimi, antonimi, kolokasi, hiponim, dan ekuivalensi. 2) Koherensi yang digunakan meliputi koherensi penekanan, contoh dan simpulan. 3) Karakteristik yang menjadi penciri wacana persuasi dilihat dari dominasi penanda kohesi dan koherensi, bentuk serta isi yang disampaikan. Penanda kohesi gramatikal yang paling dominan yaitu konjungsi khususnya penambahan, penanda kohesi leksikal yang terbanyak yaitu sinonim, khususnya sinonim kata dengan kata dan koherensi yang paling dominan yaitu koherensi penekanan. Karakteristik wacana persuasi dilihat dari bentuk meliputi wangsalan, tembang, peribahasa dan pepindan. Karakteristik dari segi isi meliputi saran, larangan dan perintah.
Kata kunci: Wacana persuasi, kohesi gramatikal, kohesi leksikal, koherensi, rubrik “Sangu Leladi”.

SARI PATHI
Prêkawis ingkang dipunrêmbag wontên panalitèn mènika inggih punika 1) kados pundi pratandha kohesi ing salêbêting wacana persuasi rubrik Sangu Leladi kalawarti Jaya Baya, 2) kadospundi koherensi ing salêbêting wacana persuasi rubrik Sangu Leladi kalawarti Jaya Baya, 3) kadospundi karakteristik wacana persuasi rubrik Sangu Leladi kalawarti Jaya Baya.
Ancasipun panalitèn inggih punika: 1) ngandharakên pratandha kohesi ing salêbêting wacana persuasi rubrik Sangu Leladi kalawarti Jaya Baya, 2) ngandharakên koherensi ing salêbêting wacana persuasi rubrik Sangu Leladi kalawarti Jaya Baya, 3) ngandharakên karakteristik wacana persuasi rubrik Sangu Leladi kalawarti Jaya Baya.
Panalitèn punika kalêbêt panalitèn deskriptif kualitatif. Data panalitèn awujud ukara utawi paragraph ingkang ngandhut kohesi saha koherensi ing salêbêting rubrik Sangu Leladi kalawarti Jaya Baya edisi 2014. Sumber data inggih punika wacana persuasi rubrik Sangu Leladi kalawarti Jaya Baya edisi 2014. Metode ingkang dipun-ginakakên supados pikantuk data wontèn panalitèn inggih punika teknik simak saha teknik catat. Anggènipun nganalisis data ngginakakên metode agih kalihan padan. Metode agih dipun-ginakakên kanggê nganalisis pratandha kohesi kanthi ginakakên teknik BUL (Bagi Unsur Langsung) minangka teknik dasar, salajengipun ngginakakên teknik lesap saha teknik ganti. Metode padan dipun-ginakakên kanggê nganalisis koherensi. Tahap penyajian asilipun panalitèn ngginakakên metode formal saha metode informal.
Miturut asil analisis data ingkang sampun dipuntindakakên, pikantuk dudutan inggih punika: 1) pratandha kohesi ingkang pinanggih wontên ing wacana persuasi rubrik Sangu Leladi kalawarti Jaya Baya inggih punika pratandha kohesi gramatikal awujud referensi, subtitusi, pelesapan, kalihan konjungsi sarta pratandha kohesi leksikal awujud repetisi, sinonimi, antonimi, kolokasi, hiponim, kalihan ekuivalensi. 2) Koherensi ingkang dipun-ginakakên arupi penekanan, contoh saha simpulan. 3) Karakteristik saking wacana persuasi katitik saking dominasi pratandha kohesi saha koherensi, bentuk, sarta isi ingkang dipunandharakên. Pratandha kohesi gramatikal ingkang langkung kathah inggih punika konjungsi, mliginipun penambahan, pratandha kohesi leksikal ingkang langkung kathah inggih punika sinonim, mliginipun sinonim ukara kalihan ukara lan koherensi ingkang langkung kathah inggih punika koherensi penekanan. Karakteristik wacana persuasi katitik saking bentuk awujud wangsalan, tembang, paribasan saha pepindhan. Karakteristik saking isi awujud usulan, palangan saha pakon.
Tembung Wod: Wacana persuasi, kohesi gramatikal, kohesi leksikal, koherensi, rubrik “Sangu Leladi”.

ABSTRACT
The problems statements of this research are: (1) how does cohesion sign support the whole of Sangu Leladi Rubric Persuasion discourse in the Jaya Baya magazine at the 2014 edition (2) how does coherence support the whole of Sangu Leladi Rubric Persuasion discourse in the Jaya Baya magazine at the 2014 edition (3) how is the characteristic of Sangu Leladi Rubric Persuasion discourse in the Jaya Baya magazine at the 2014 edition.
The objectives of this research are: (1) to describe the cohesion sign which support the whole of Sangu Leladi Rubric Persuasion discourse in the Jaya Baya magazine at the 2014 edition (2) to describe the coherence which support the whole of Sangu Leladi Rubric Persuasion discourse in the Jaya Baya magazine at the 2014 edition (3) to describe the characteristic of Sangu Leladi Rubric Persuasion discourse in the Jaya Baya magazine at the 2014 edition.
This research includes descriptive qualitative design. The data of this research is text (sentences) that contain cohesion and coherence which form as persuasion in the rubric of Sangu Leladi from Jaya Baya Magazine at the 2014 edition. Meanwhile, the source data is persuasion discourse in the rubric of Sangu Leladi from Jaya Baya Magazine at the 2014 edition. The data collection used gathering technic and note technic. In the data analysis, the researcher used distribution method and match method. Distribution method is used to analyze cohesion sign with BUL technic (Bagi Unsur Langsung) as fundamental technic, then it will be continued with ellipsis and replace technique. The next distribution technique is supported with cohesion method that is used to analyze coherence sign. The result of serving data used formal and informal method.
Based on the result of the study, it can be concluded that: (1) cohesion sign can be found in the persuasion discourse rubric of Sangu Leladi from Jaya Baya Magazine which constitute as grammatical sign reference, substitution, ellipsis, and conjuction. Meanwhile, lexical cohesion is found as repetition, synonym, antonym, collocation, hyponim, and equivalency (2) coherence is used to support persuasion cohesion discourse includes the pressure of coherence, example and conclusion (3) the most dominant grammatical cohesion sign is conjunction, especially the additional, while the most dominant lexical cohesion sign is synonim, especially synonim word to be word. Besides, the most dominant coherence is the pressure of coherence. The terms of form’s characteristic are wangsalan, Java poetry, proverb and pepindan. The term of contents are suggestion, prohibition, and command.
Keywords: Persuasion discourse analysis, grammatical cohesion, lexical cohesion, coherence, rubric “Sangu Leladi”.