This research was conducted by using qualitative research applying descriptive and comparative method. It aimed to analyze channel and medium through the description of lexicogrammar, cohesion system, text structure and genre. The sources of data were taken from press releases of Grand Swiss-Belhotel Medan and The Ritz-Carlton Jakarta, Pacific Place in each official website on November 11, 2014. I applied content-analysis method and total sampling due there are two different kinds of data and both were taken as the sampling.
According to the data analysis, it shows that both texts used between spoken and written channel. It is proved by the dominance of complex clause, dominance of simplex nominal group in text I and text II, common and familiar technicalities used in both texts, less metaphor and low number of lexical density for each. Moreover, there is no reference found in both texts. Those texts are dominated by repetitions. Text I applied external conjunction and and or while text II applied external conjunction and. Both texts are arranged by recount genre.
There are some similarities found in the mode of these texts. These texts used the same channel, spoken and written channel. It is proved by the analysis of lexicogrammar, cohesion system, text structure and genre. The medium, which is their official website-Swiss-Belhotel International and The Ritz-Carlton, is also appropriate with the spoken and written language used in the texts. However, I did not find any differences in both texts.