ABSTRAK
Tujuan dari penelitian ini untuk mengetahui implementasi Technology Acceptance Model (TAM) terhadap konsumen situs Lazada di Surakarta. Model ini menyebutkan bahwa pengguna sistem cenderung menggunakan sistem apabila sistem mudah digunakan dan bermanfaat baginya.
Rumusan masalah dalam penelitian ini adalah Apakah perceived usefulness berpengaruh terhadap sikap, apakah perceived ease of use berpengaruh terhadap sikap, apakah perceived ease of use berpengaruh terhadap perceived usefulness, dan apakah attitude berpengaruh terhadap behavioural intention.
Data dikumpulkan melalui kuesioner dan teknik analisis menggunakan analisis deskriptif kemudian dilanjutkan dengan analisis kuantitatif. Dalam penelitian ini disebarkan 200 kuesioner pada 200 responden. Kemudian data dianalisis menggunakan Structural Equation Model (SEM).
Hasil penelitian menunjukkan bahwa variabel Perceived Easy of Use mempunyai pengaruh signifikan terhadap Perceived Usefulness. Variabel Perceived Usefulness mempunyai pengaruh signifikan terhadap Attitude. Variabel Perceived Ease of Use mempunyai pengaruh signifikan terhadap Attitude. Variabel Attitude mempunyai pengaruh signifikan terhadap Behavioural Intention.
Kata Kunci:
Perceived Ease of Use, Perceived Usefulness, Attitude, Behavioural Intention.
ABSTRACT
The objective of this research is to acknowledge implementation Technology Acceptance Model (TAM) to Lazada’s website’s costumer. The concept which used are Technology Acceptance Model (TAM). Those model named that the system users are inclined seize on the system when it’s easy to use and came in handly for themself.
Formulation of the problem in this research is the perceived usefulness has an effect on attitudes, whether perceived ease of use affect the attitude, whether perceived ease of use affect the perceived usefulness, and whether the attitude affect the behavioral intention.
Data were collected through questionnaires and analysis techniques using descriptive analysis followed by quantitative analysis. In this study distributed 200 questionnaires to 200 respondents. Then the data were analyzed using Structural Equation Model (SEM).
Research outcomes show that Perceived Ease of Use variable has significant factor about Perceived Usefulness. Perceived Usefulness has significant factor about Attitude. Perceived Ease of Use factor has significant factor about Attitude. Attitude variable has significant factor about Behavioural Intention.
Keywords:
Perceived Easy of Use, Perceived Usefulness, Attitude, Behavioural Intention.