ABSTRACT Ari Sudrajat, 2016. Marketing of potential tourism destinations inKaranganyar Regency. English Diploma Program, Faculty of Cultural Sciences,Sebelas Maret University. The aims of this report are to explain (1) the activities done by the writer duringthe internship program at Cultural and Tourism Department of Karanganyar Regency;(2) the difficulties faced and exit strategies done by the writer during the activities.  The main activity of this program is creating the tourism website using English inorder to promote the local tourism destinations of Karanganyar Regency toward theforeign public. Further, there are five steps that had been passed by the writer. They areobserving the tourism destinations, writing the persuasive-descriptive texts, creating anddesigning the website, reporting the project to the department, and also promoting thewebsite to the public. During the internship activities, the writer faced many problems.The most difficult problem was writing the persuasive-descriptive texts. In order tosolve that problem, the writer did some strategies. They are (1) reading some referencesfrom books, leaflets, and brochures of tourism destinations; (2) searching some paralleltexts from some official websites from the other countries; and (3) rechecking thepromotion texts to some experts.