This final project report was written based on the job training at Public
Relations Division of Sukoharjo Local Government on April, 13th 2015 to May,
13th, 2015. The objectives of this final project are to describe press release as the
communication tool in Public Relations Division of Sukoharjo Local Government
and the problems and the solutions that I encountered during the job training.
During the job training in Public Relations Division of Sukoharjo Local
Government, the activities related to Public Relations field were making
newspapers clipping about Sukoharjo’s trend issues, making press release,
participating in governmental agenda, participating in telecommunication code
sub-division.
Press release is one of the communication tools that is often used by
Sukoharjo Local Government to deliver information to the public. Press release is
important in Public Relations because the Public Relations officers can use it to
puss on the information about the event that will be held in Sukoharjo. Public
Relations Division of Sukoharjo Local Government also makes the press release
to disseminate the information. The content of the press release had to be able to
answer the questions of "what", "when", "where", "who", "why" and "how
There were 3 problems during the job training at Public Relations Division
of Sukoharjo Local Government. The first problem was the Public Relations
Division of Sukoharjo Local Government found difficulties to share the
information because some journalists preferred to look for the information and
issues in Surakarta City rather than Sukoharjo. The solution is the head of Public
Relations Division of Sukoharjo Local Government tackled it by creating a
writing competition for the journalists every year. The second problem was the
newspaper’s editors or journalists were late to publish the press release to the
newspaper. The solution is Public Relations Division should create Journalist
Communication Forum in Sukoharjo. And the third problem is the lack of
equipment for collecting the materials to write the press release. The equipment is
a recorder that is useful for collecting the materials for writing press release when
an important event is held. The solution is using a hand phone.