Penulis Utama | : | Budhi Haryanto |
Penulis Tambahan | : | 1. Guntur Riyanto 2. Dwi Hastjarjo 3. |
NIM / NIP | : | 196009041986011001 |
Tahun | : | 2015 |
Judul | : | The Analysis of the Effect of Market Preference on Foreign Brand Choice (The Study of Consumer Behavior in Snack Indonesia) |
Edisi | : | |
Imprint | : | Purwakarta - Unsoed - 2015 |
Kolasi | : | |
Sumber | : | Proceeding Seminar Nasional & Call for Papers ''Sustainable Competitive Advancd-5'' |
Subyek | : | BRAND |
Jenis Dokumen | : | Artikel Prosiding |
ISSN | : | |
ISBN | : | 970-602-1004-12-8 |
Abstrak | : | Competiti which increasingly complex need a decision accurate strategy to increase perfomance marketer brand local. This research was aim to giving comprehension for marketers brand local about strategy that should used to face brand foreign. Therefore, this research focused to analyze an opinion people regarding brand foreign and brand local, and to analyze market share from both of that brand. Keywords: brand foreign, brand local, instrinsict value, ekstrinsict value, nationality.
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File Dokumen Tugas Akhir | : |
Tidak ada file. |
File Dokumen Karya Dosen | : |
COVER SD ABSTRAK.pdf Budhi7.pdf |
Link Dokumen | : | - |
Status | : | Public |
Pembimbing | : | |
Catatan Umum | : | |
Fakultas | : | Fak. Ekonomi dan Bisnis |