Penulis Utama : Budhi Haryanto
Penulis Tambahan : 1. Rico Dhany Samodra
NIM / NIP : 196009041986011001
Tahun : 2015
Judul : Exploring The Reason Why People Willing to Donate Blood: An Application in Social Marketing Context
Edisi :
Imprint : Manado - Universitas Sam Ratulangi: Fakultas Ekonomi dan Bisnis - 2015
Kolasi :
Sumber : Prosiding Seminar Nasional & Call for Paper APMMI 2015
Jenis Dokumen : Artikel Prosiding
ISBN : 978-602-73622-0-8
Abstrak :

Purpose. The purpose of this research is exploring the role of altruism, moral norm, donor's knowledge, and perceived risk in influencing the willingness of people in donating blood.
Design/methodology/approach. Data is collected through survey that is guided by questionnaire. Data consists of 200 people who has intention to donate blood at Surakarta. Structural equation modeling is an approach used to examine the hypothesis.
Findings. The results found that altruism, moral norm, donor's knowledge and perceived risk were variables considered important by the people in influencing the intention to donat blood. While altruism and donor's knowledge were found no relationship with the perceived risk.
Implication. Findings give some recommendation to Indonesian Red Cross how to get the blood donors effectively. Implications for further research are also recommended in order to get the wider generalization.

Keywords:  Blood Donor's  Intention,  Altruism,  Donor's  Knowledge,  Social Marketing.

File Dokumen Tugas Akhir : Tidak ada file.
File Dokumen Karya Dosen : PROSIDING APMMI ABSTRAK.pdf
Link Dokumen : -
Status : Public
Pembimbing :
Catatan Umum :
Fakultas : Fak. Ekonomi dan Bisnis