Penulis Utama : Diah Kristina
Penulis Tambahan : -
NIM / NIP : 195905051986012001
Tahun : 2001
Judul : Persuasion, Diplomacy and Rhetoric in Public Relations
Edisi : Vol.2, No.1, January-June 2001
Imprint : Surakarta - UMS: Language Center - 2001
Kolasi : Hal. 52-64
Sumber : HUMANITY – Journal of Humanity Studies Vol.2, No.1, January-June 2001
Subyek : PUBLIC RELATIONS
Jenis Dokumen : Artikel Jurnal Non UNS
ISSN : 1411-3589
ISBN :
Abstrak :

In planning his/her public relations campaign, a Public Relations Practitioner needs to recognize the values and attitudes of his/her publics whereas in practice they need to employ a persuasive strategy as their main objective is to build a mutual understanding and support that eventually will change their publics opinion, attitudes and values, the way the public relations practitioner wishes. 
Keywords: Reputation; Persuasion; Change; Publics 

 

File Dokumen : Tidak ada file.
File Jurnal : Jurnal Humanity ~ 2001.pdf
Diah2.pdf
Link Jurnal : -
Status : Public
Pembimbing :
Catatan Umum :
Fakultas : Fak. Sastra dan Seni Rupa