Penulis Utama : Nuke Ariyanto
Penulis Tambahan : 1. Retno Tanding suryandari
2.
NIM / NIP : xxx
Tahun : 2005
Judul : Pengaruh Atribut Repuasan terhadap Loyalitas Konsumen (Survei pada Pedagang Kaki Lima di Jl. Ir. Sutami, Jebres, Surakarta)
Edisi : Vol. 3 No. 2 September 2005
Imprint : Surakarta - F. Ekonomi - 2005
Kolasi : 12 hal.: ilust., tab.
Sumber : Fokus Manajerial: Jurnal Manajemen & Kewirausahaan Vol. 3 No. 2 September 2005
Subyek : KEPUASAN KONSUMEN
Jenis Dokumen : Artikel Jurnal UNS
ISSN : 1693-3508
ISBN :
Abstrak :

The aim of this research is to know whether the satisfaction attribute (price, quality of product, good choice, service and location) influence the consumer loyalty of “hik” (traditional café in solo) and then realize it in repurchase intention and recommend to other consumers. This study also measures the consumer satisfaction level to the merchant of hik. The survey uses 96 samples with 10 objects as research place. The result indicates that all satisfaction have positive significant influence to repurchase intention, while only three attributes (quality of product, service location) has influence to recommend to other constimers. using SERVQUAL method it identified that consumer is satisfied by the price, quality of product good choice, service and location of “hik”.

Keywords: satisfactions, consunter loyalty, repurchase intention

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File Dokumen : jurnal fokus manajerial 2005.pdf
Retno Tanding Suryandari_Pengaruh.pdf
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Status : Public
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Catatan Umum :
Fakultas : Fak. Ekonomi dan Bisnis