Abstrak

This internship report is written based on my internship activity from January 4th to March 4th

2016 as an intern at Puro Mangkunegaran Palace. The objective of this report is to know and describe the strategies in promoting the Website of Puro Mangkunegaran Palace including the problems and solutions. The intern has several activities such as doing observation, collecting data, making and designing website, and releasing and promoting website. First, the intern did observation by following class activity, escorting and handling tourist. In the class activity the interns should listen and learn the material given by the seniors of Mangkunegaran Palace. After class activity ended, the intern was asked by the senior guide to escort and handle tourists. These activities were the way to observe the information of Mangkunegaran Palace. After that the
intern continued collecting data. In collecting data, the intern started writing contents (made some articles) by writing the data and information that she got in escorting activity. The intern made articles about collections of Mangkunegaran Palace. Then, the interns continued to make and design a website. The intern made a simple website, namely mangkunegaranpalace.simplesite.com. After the website was finished, the intern did several ways. They are promoting and realizing the website by brochure and travel agent, sharing by social media, and handling tourist. The intern encountered several problems in doing promotion strategy such as difficulties in getting information, making proper article using good English written text, and designing and making website. The interns overcame the problem by asking friends who are good  at English and asking a supervisor of Mangkunegaran to get the correct information.