Abstrak
Tugas Akhir ini membahas mengenai strategi Bank Rakyat Indonesia kantor unit Nusukan Surakarta dalam menghadapi Revolusi Industri 4.0. Metode pembahasan yang digunakan adalah pembahasan deskriptif yaitu dengan proses mengumpulkan, mengolah, menganalisa, dan disajikan dalam bentuk gambar tanpa melakukan hipotesa serta perhitungan secara sistematis. Perbedaan kantor cabang dengan kantor unit pada BRI adalah di kantor unit hanya diperbolehkan menghimpun Dana Pihak Ketiga (DPK) dalam bentuk tabungan dan deposito saja, tetapi juga berwenang untuk menyalurkan dana kepada masyarakat dalam bentuk kredit. Tujuan pembahasan dalam Tugas Akhir ini untuk mengetahui strategi bank dalam menghadapi Revolusi Industri 4.0 serta mengetahui tantangan yang ditimbulkan dalam Revolusi Industri 4.0 di dalam sektor perbankan. Dengan dimulainya Revolusi Industri 1.0 yang berhasil menemukan alat tenun mekanis dengan memanfaatkan tenaga air dan uap. Berlanjut pada Revolusi Industri 2.0 ketika listrik mulai menggantikan tenaga air dan uap sebagai sumber daya utama, serta Revolusi Industri 3.0 yang dipicu pengembangan semi konduktor dan otomatisasi industri awal yang bertujuan untuk menekan biaya produksi dengan tetap melakukan reproduksi secara besar-besaran. Berlanjut hingga sekarang yang dinamai Revolusi Industri 4.0 sebagai lompatan teknologi di bidang industri yang lebih efisien, efektif dan serba otomatis dikendalikan oleh mesin. Penggunaan mesin-mesin mulai gencar dilakukan, diperlukannya peningkatan skill terhadap sumber daya manusia pada masa sekarang. Revolusi Industri 4.0 memiliki karakteristik seperti teknologi terapan (applied technology) seperti advanced robotics, artificial intelligence, internet of things, virtual and augmented reality, additive manufacturing, serta distributed manufacturing. Oleh karena itu perbankan memulainya dengan asas digitalisasi dalam kegiatan operasional serta inovasi dari digitalisasi ini yang memunculkan financial technology mengakibatkan sektor perbankan harus bersaing sehat demi terselenggaranya perekonomian, kebutuhan nasabah kini berorientasi pada bisnis start up.
Kata Kunci : BRI Kantor Unit Nusukan , strategi , Revolusi Industri 4.0

ABSTRACT
Final assignment is to discuss about the strategy of Bank Rakyat Indonesia Surakarta Nusukan unit Office in the face of the industrial revolution 4.0. Discussion of the method used is descriptive discussion of the process of collecting, processing, analyzing, and presented in the form of an image without doing the calculation hypotheses and systematically. The difference with the Branch Office of the Office unit at BRI is in the Office unit is only allowed to compile third-party Funds (DPK) in the form of savings and deposits, but also authorized to disburse funds to the community in the form of credit. The purpose of the discussion in this final task is to find out the bank's strategy in the face of the industrial revolution 4.0 as well as knowing the challenges posed in the industrial revolution 4.0 in the banking sector. With the start of the industrial revolution 1.0 that managed to find mechanical looms by utilizing water power and steam. Continue on industrial revolution 2.0 when electricity began replacing water power and steam as a primary resource, as well as the industrial revolution 3.0 which triggered the development of semi conductor and early industrial automation that aims to squeeze production costs with still do massive reproduction. Continues to this day named after the industrial revolution 4.0 as a leap of technology in industry more efficient, effective and automatic controlled by machines. The use of the machines began to repeatedly do, it needs increased skills against human resources at present. The industrial revolution 4.0 has a characteristic such as applied technology (applied technology) such as advanced robotics, artificial intelligence, internet of things, virtual and augmented reality, additive manufacturing, as well as distributed manufacturing. Therefore start with the basic banking digitization in operational activities as well as the innovation of this digitization which gave rise to the financial technology results in the banking sector should be invited, for the sake of healthy competitive economy, customer needs are now oriented on business start-up.
Keywords: BRI Nusukan Unit, strategy Office, industrial revolution 4.0