Penulis Utama : Elina Edi Cahyani
Penulis Tambahan : -
NIM / NIP : S.4106035
Tahun : 2008
Judul : Pengaruh iklan untung beliung britama terhadap minat nasabah untuk menabung di tabungan britama BRI (studi kasus di kanca BRI Klaten)
Edisi :
Imprint : Surakarta - Pascasarjana - 2008
Kolasi :
Sumber : UNS-Pascasarjana Prodi. Magister Manajemen-S.4106035-2008
Subyek : IKLAN
Jenis Dokumen : Tesis
ISSN :
ISBN :
Abstrak : ABSTRACT This research aimed : to know influence of Untung Beliung BritAma advertising toward consumer’s interesting in saving in BritAma BRI, and to know influence of consumer’s awareness and knowledge as moderating variabels toward consumer’s interesting in saving in BritAma BRI. Sample in this research is 100 people who saved their funds in BritAma BRI Klaten, using method of simple random sampling. Collecting data method using questionaire and interview. Examination of validity used correlation of moment product and examination of realiability used alpha cronbach. Data analysis used in this research are regression analysis, t test, F test and R2 to find out the influence of Untung Beliung BritAma advertising, consumer’s awareness and knowledge toward consumer’s interesting. Descriptive analysis used to support intrepretation of the result of the analysis data. Based on data analysis, the result are as bellows : there is influence of Untung Beliung BritAma advertising toward consumer’s interesting in saving in BritAma BRI, and there is influence of consumer’s knowledge as moderating variable toward consumer’s interesting in saving in BritAma BRI.
File Dokumen :

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abstrak.pdf
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File Jurnal : -
Status : Non Public
Pembimbing : 1. Prof. Dr. Tulus Haryono, M.Ek
2. Drs. M. Amien Gunadi, MP
Catatan Umum : 121/2008
Fakultas : Pascasarjana