ABSTRAK

Goody Culture merupakan salah satu industri Kreatif Fashion yang keberadaanya masih kurang di ketahui oleh masyarakat luas. Sistem penyampaian informasi yang digunakan Goody Culture belum dikelola secara optimal, dikarenakan keterbatasan waktu dan tenaga ahli didalamanya. Akibatnya pasar yang ingin di jangkau oleh Goody Culture makin sempit dan mempengaruhi angka penjualan. Metode penelitian adalah deskriptif kualitatif. Teori yangg digunakan adalah teori deskomvis,dengan menggunakan ikon dan maskot sebagi media promosi goody culture. Strategi Kreatif yang akan digunakan adalah merancang maskot dan ikon sebagai material aset media promosi Goody Culture. Media utama berupa Model Sheet masing-masing maskot dan setiap maskot memiliki 10 pose yang mewakili kebutukhan media promosi, serta rancangan Ikon simple wajah setiap maskot. Untuk media pendukung yang di gunakan adalah Media Sosial Instagram, Voucher Promo, Poster, kartu ucapan trimakasih, dan Stiker kemasan. Dengan perancangan aset ilustrasi ini, diharapkan membantu Goody Culture menjadi lebih mudah membuat berbagai media promosi dan menjadi lebih dikenal oleh masyarakat, terutama bagi komunitas skateboard.
Kata Kunci: Aset Material, maskot, Media Promosi

ABSTRACT

Goody Culture is one of the Creative Fashion industries whose existence is still less well known by the wider community. The information delivery system used by Goody Culture has not been managed optimally, due to limited time and experts in it. As a result, the market that Goody Culture wants to reach is getting narrower and affects sales figures. The research method is descriptive qualitative. The theory used is descriptive theory, using icons and mascots as goody culture promotion media. The creative strategy that will be used is designing mascots and icons as material for Goody Culture's promotional media assets. The main media is a Model Sheet of each mascot and each mascot has 10 poses that represent the needs of the promotional media, as well as the design of a simple face icon for each mascot. Supporting media used are Instagram Social Media, Promo Vouchers, Posters, Greeting Cards, and Packaging Stickers. By designing this illustration asset, it is hoped that it will help Goody Culture to make it easier for various promotional media and become better known by the public, especially for the skateboard community.