ABSTRAK

Tri Wulandari 2020. Pengantar karya Tugas Akhir ini berjudul “Perancangan Rebranding Dan Media Promosi Soun Cap Burung Sriti Di Klaten”. Soun Cap Burung Sriti merupakan salah satu UMKM soun yang berada di Klaten. Soun Cap Burung Sriti memiliki kualitas super dimana soun terbuat dari pati aren, tekstur soun tidak mudah patah/hancur saat dimasak dan dibuat tanpa bahan pengawet. Namun banyak masyarakat sekitar yang belum mengetahui keberadaan brand tersebut dan pengaplikasian logo hanya dilakukan pada kemasan saja, selain itu Soun cap Burung Sriti belum melakukan inovasi promosi untuk mempeluas target audience. Berdasarkan kesimpulan diatas, perancangan media utama dalam rebranding ini meliputi merancang ulang logo dan media pendukung meliputi: kemasan, stationery, media promosi dan merchendise.

Kata kunci: rebranding, soun cap sriti, kemasan, media promosi

ABSTRACT

Tri Wulandari 2020. Introduction to this final project entitled "Design of Rebranding and Media Promotion of Soun Cap Burung Sriti in Klaten". Soun Cap Burung Sriti is one of the UMKM vermicelli in Klaten. Soun Cap Burung Sriti has a super quality where the glass noodles are made from palm starch, the texture of the vermicelli doesn't break easily when cooked and is made without preservatives. However, there are many people around who do not know the existence of the brand and the application of the logo is only done on the packaging, besides that Soun Cap Burung Sriti has not made promotional innovations to broaden the target audience. Based on the conclusions above, the design of the main media in this rebranding includes redesigning the logo and supporting media including: packaging, stationery, promotional media and merchandise.

Keywords: rebranding, soun cap sriti, packaging, promotional media.