A tenor comparison on advertisement texts of two different hotels in bali published in the internet address, www.indo.com (based on systemic functional linguistics)

Penulis Utama : Dhani Adhitya
NIM / NIP : C1305010
× ABSTRACT 2008. This research belongs to a qualitative research employing descriptive comparative method. It purposes to explore and compare the tenor of hotel advertisement texts of Nirmala Hotel Business & Resort and Hotel Santika Beach Bali published in the internet address, www.indo.com by using Systemic Functional Linguistics Approach. The research is aimed to find out the dimension of tenor: status, affect and contact of both texts. In addition, it is intended to know the similarities and differences of both texts. The data are lexicogrammar, cohesion, text structure and genre. The source of data is the advertisement texts taken from internet address, www.indo.com. The research applies total sampling technique because the data in this research are all clauses taken from the texts. This research was conducted by analyzing the data through the description of lexicogrammar, cohesion, text structure and genre to explore tenor covering status, contact and affect. Finally, this research was purposed to find out the similarities and differences the texts of both hotels. From the analysis of data, it can be concluded that the status between advertisers to the readers tends to be equal. It can be seen from the employment of indicative declarative clauses functioning as proposition. Moreover, the status between the advertisers and the hotels is also equal. This is expressed through the use of pronoun “we”, “you” and “us” and possessive pronoun “your” in both texts. The contact analysis of both texts shows that both texts employs familiar and understandable language, it is proved by the occurrences of type of clause, simplex nominal and verbal group, logical relation and genre of the texts. Moreover, both texts involve the readers in the texts. It can be proved through the use of pronoun “you” and possessive pronoun “your” in both texts. The affect of both texts show the positive judgment between the advertisers to the readers and advertised hotels. This is shown by the application of positive polarity, ideational metaphor, attitudinal lexis and genre of the texts.
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Penulis Utama : Dhani Adhitya
Penulis Tambahan : -
NIM / NIP : C1305010
Tahun : 2008
Judul : A tenor comparison on advertisement texts of two different hotels in bali published in the internet address, www.indo.com (based on systemic functional linguistics)
Edisi :
Imprint : Surakarta - FSSR - 2008
Program Studi : S-1 Sastra Inggris Non Reguler
Kolasi :
Sumber : UNS-FSSR Jur. Sastra Inggris-C.1305010-2008
Kata Kunci :
Jenis Dokumen : Laporan Tugas Akhir (D III)
ISSN :
ISBN :
Link DOI / Jurnal : -
Status : Public
Pembimbing : 1. Drs. Riyadi Santosa, M. Ed
Penguji :
Catatan Umum :
Fakultas : Fak. Sastra dan Seni Rupa
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