The use of press release by BIK to build good image of Surakarta city government

Baskara, Abi

× ABSTRACT 2008. This Final Project report is written based on the job training done at Public Relations Divisions of Communication and Information Bureau of Surakarta City Hall, Surakarta within a month. The writer took Press Release as the object to be observed and focused. The objective of this Final Project report is to describe the use of Press Release by Information and Communication Bureau (BIK) to build good image of Surakarta City Government. After doing the analysis, it can be concluded that Press Releases have several lacks in their content. The lacks are the release date, in the introduction, in the body, the boilerplate, and in the closing. The release date should be typed at the top of the page, not at the right bottom of the page, to make the release date become the first attention for the journalists or the readers. In the Introduction in paragraph 1, Why, When, or Where are not explained. This makes the main information of the event unable to be explained well. In the body, further information about the events is not given so the Press Releases are not informative. There are no boilerplates in the Press Releases so the readers will not know about the further information or the aims of the event for public or for the government itself. The closing “Demikian kontributor Sala melaporkan” is not proper to type because Press Release should be ended with ###. The closing shows that the Press Releases were made based on news coverage, whereas Press Release is usually used to preview upcoming events. Because of these lacks, the Press Releases can not be used maximally by BIK to build good image of Surakarta City Government. Thus, some suggestions are given to BIK to know their strengths and weaknesses.

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Penulis Utama	:	Abi Baskara
Penulis Tambahan	:	-
NIM / NIP	:	C9305001
Tahun	:	2008
Judul	:	The use of press release by BIK to build good image of Surakarta city government
Edisi	:
Imprint	:	Surakarta - FSSR - 2008
Program Studi	:	D-3 Sastra Inggris
Kolasi	:
Sumber	:	UNS-FSSR Prog. DIII Bahasa Inggris-C.9305001-2008
Kata Kunci	:
Jenis Dokumen	:	Laporan Tugas Akhir (D III)
ISSN	:
ISBN	:
Link DOI / Jurnal	:	-
Status	:	Public
Pembimbing	:	1. Fitria Akhmerti P, SS, MA
Penguji	:
Catatan Umum	:
Fakultas	:	Fak. Sastra dan Seni Rupa

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