Pengukuran kesadaran merek (brand awareness) pada simcard gsm pascabayar matrix (Studi pada Mahasiswa Diploma III Manajemen Pemasaran Fakultas Ekonomi Universitas Sebelas Maret Surakarta)

Penulis Utama : Aditya Purwaningrum
NIM / NIP : F3206098
× ABSTRACT Brand awareness is one of the elements of the rand equity is very important. With the brand awareness of the brand will be better known by consumers. In writing to the end of this task the author take the title 'the measurement of brand awareness (brand awareness) in the post-pay simcard GSM Matrix. The purpose of conducting this research is to know whether the post-pay simcard GSM Matrix has become top of mind and to learn how the measurement of brand awareness (brand awareness) based on the top levels of the mind, the brand recall, brand recognition, and unaware of the brand. Techniques used in this research is deskriptive, which give a picture or description systematically examined the object, and then do processing data from the questionnaire results, and the frequency are presented in the form of a percentage for to get can deduce whether the post-pay simcard GSM Matrix to be top of mind . Data used are secondary data, which is supporting the data obtained from company archives. Research results indicate that post-pay simcard GSM Matrix has become top of mind. It is shown with as many as 51 people said the post-pay simcard GSM Matrix GSM simcard as the post-pay the note. GSM post-pay simcard Matrix occupy second position in the analysis of brand recall, that means most of the respondents mentioned the post-pay simcard GSM Matrix as top of mind. Brand recognition in the analysis of 7 people need to be reminded the existence of post-pay simcard GSM Matrix. Although the top position of the mind but there are 6 people of respondents did not know at all (unaware of the brand) for GSM post-pay simcard Matrix. Conclusions from this research is the analysis of the calculation the brand awareness it was found that post-pay brand GSM simcard Matrix positioned top of mind (51%), post-pay brand GSM simcard Hello occupying the first position in the analysis of brand recall (45%), the analysis of brand recognition that 7% of respondents will need to reminded of the existence of post-pay simcard GSM Matrix, and the analysis unaware of the brand there are 6% of the respondents not considering the presence of post-pay simcard GSM Matrix. And 56% of respondents know of the existence of the post-pay simcard GSM Matrix of ads on TV. Suggestions for the company that the company will need to make the campaign more incentive to be post-pay simcard GSM Matrix is well known by consumers. Keyword : Brand Awareness
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Penulis Utama : Aditya Purwaningrum
Penulis Tambahan : -
NIM / NIP : F3206098
Tahun : 2009
Judul : Pengukuran kesadaran merek (brand awareness) pada simcard gsm pascabayar matrix (Studi pada Mahasiswa Diploma III Manajemen Pemasaran Fakultas Ekonomi Universitas Sebelas Maret Surakarta)
Edisi :
Imprint : Surakarta - F. Ekonomi - 2009
Program Studi : D-3 Manajemen Pemasaran
Kolasi :
Sumber : UNS-F. Ekonomi Prog. D III Manajemen Pemasaran-F.3206098-2009
Kata Kunci :
Jenis Dokumen : Laporan Tugas Akhir (D III)
ISSN :
ISBN :
Link DOI / Jurnal : -
Status : Public
Pembimbing : 1. Dra. Sri Suwarsi, MM
Penguji :
Catatan Umum : 2258/2009
Fakultas : Fak. Ekonomi dan Bisnis
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