The marketing communication concept used to see the marketing strategy of Baluwarti Tourism Village is the concept of Kotler and Keller. This research uses qualitative research strategies using indepth interviews and observations by participating in various events, experiences, and accompanying journalists' reporting. The qualitative data analysis used was an interactive model from Milles and Hubermen. This research shows that Baluwarti Tourism Village is a potential local tourist village in the Surakarta region.

Kampung Wisata Baluwarti is known to use marketing communication activity by involving eight elements of Kotler and Keller's marketing communication, namely: Advertising, Sales Promotion, Event and Experiences, Publicity and Public Relations, Personal Selling, Interactive Marketing, Direct Marketing , and Word Of Mouth. However, the marketing communication strategy carried out focuses on (1) optimizing the role of stakeholders in recognition at the national and international levels (2) thematic events and experiences for optimizing media coverage (3) interactive marketing with continuing strategies on the Instagram and TikTok platforms.