A study of marketing management in relation to students’ interest to join an english course (a qualitative study at Lembaga Bahasa Dan Pendidikan Professional (LBPP) LIA Surakarta)

Penulis Utama : Fita Lita Rohwidhi
NIM / NIP : K2205009
× ABSTRAK The research is qualitative study. The objectives of the research are (1) to study how marketing management is implemented in Lembaga Bahasa dan Pendidikan Profesional (LBPP) LIA Surakarta and (2) to identify how far marketing management can attract the students’ interest to join Lembaga Bahasa dan Pendidikan Profesional (LBPP) LIA Surakarta. The problems of the research are (1) how is marketing management implemented in Lembaga Bahasa dan Pendidikan Profesional (LBPP) LIA Surakarta and (2) how far marketing management can attract the students’ interest to join Lembaga Bahasa dan Pendidikan Profesional (LBPP) LIA Surakarta. The research was conducted in LBPPLIA Surakarta on 2009. The sources of the data cover events, documents and written documents. The data were collected through (1) naturalistic observation, (2) interview and (3) document analysis. In analyzing the data the writer used interactive model analysis including reducing the data, presenting the data and drawing conclusion. The result of the research shows that (1) the objectives of the marketing management at LBPP LIA Surakarta are to get as many students as possible (2) the staffing of marketing is all staffs of LBPP LIA Surakarta and there is not a division of marketing, (3) the products of LBPP LIA Surakarta are five programs opened: English for children, English for teens, English for adult, English conversation, TOEFL preparation class, (3) the targets of the students are (a) the targets of students are all class compiled by the students; (b) there are the increasing of the students number for some periods; (c) the students have a good ability is spoken mastery; and (d) the total number of the students are two thousands students, (4) media used in the marketing are (a) the printed medias are brochure, leaflet, newspaper, sticker, note book, and seminar kit; (b) the electronic medias are television, radio, and internet; and (c) the social interaction like friends, family and other, (5) the marketing activities are sponsorships, social activities, scholarships, conferences, reading competition, and extracurricular activity, (6) the services of LBPP LIA Surakarta are (a) the teaching quality; (b) the services of the staffs and (c) students’ facilities which include classrooms, television, tape recorder, white board, air conditioner, chair, work book, students’ book, CD listening, magazine, sticker; (d) teachers’ facilities are library, internet, indovision; and (e) Common facilities are canteen and toilet. The research also shows the extent of marketing management attracts the students’ interest to join LBPP LIA. Based on students’ consideration, the quality of the course is the components that increase the students’ interested to join an English course. The quality of the course includes the role of the teachers, facilities, methods, and the graduates which are influential. Based on the research findings, the theory constructed is that marketing management at LBPP LIA Surakarta attracted the students’ interest to join LBPP LIA Surakarta in the case of (1) the media of marketing, (2) marketing activities and (3) the quality of the course involving the role of the teachers, facilities, methods, and the graduates.
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Penulis Utama : Fita Lita Rohwidhi
Penulis Tambahan : -
NIM / NIP : K2205009
Tahun : 2009
Judul : A study of marketing management in relation to students’ interest to join an english course (a qualitative study at Lembaga Bahasa Dan Pendidikan Professional (LBPP) LIA Surakarta)
Edisi :
Imprint : Surakarta - FKIP - 2009
Program Studi : S-1 Pendidikan Bahasa Inggris
Kolasi :
Sumber : UNS-FKIP Jur. Pendidikan Bahasa Inggris-K.2205009-2009
Kata Kunci :
Jenis Dokumen : Skripsi
ISSN :
ISBN :
Link DOI / Jurnal : -
Status : Public
Pembimbing : 1. Dra. Dewi Rochsantiningsih, M.Ed, Ph.D.
2. Prof. Dr. Joko Nurkamto, M.Pd
Penguji :
Catatan Umum : 2066/2009
Fakultas : Fak. KIP
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