PERANCANGAN ARTISTIC VENUE DECOR UNTUK MEMPERKUAT BRAND IMAGE BARU THE SOGA EATERY Wikan Widyasti Santoso Prodi Diploma 3 Desain Komunikasi Visual Sekolah Vokasi - Universitas Sebelas Maret Surakarta Jalan Kolonel Sutarto 150K, Jebres, Surakarta 57126 0859851565100 e-mail: wikanwidyawidya@student.uns.ac.id Abstrak Tugas Akhir ini berjudul "Perancangan Artistic Venue Decor untuk Memperkuat Brand Image Baru The Soga Eatery". Proyek ini diangkat karena belum optimalnya penerapan Artistic Venue Decor pada The Soga Eatery sehingga identitas visual dan brand image restoran belum tersampaikan secara konsisten kepada pengunjung. Tujuan dari perancangan ini adalah menciptakan Artistic Venue Decor yang mampu memperkuat identitas visual sekaligus membentuk brand Image baru yang sesuai dengan karakter The Soga Eatery. Metode yang digunakan dalam perancangan ini adalah Design Thinking, yang meliputi tahapan Empathize, Define, Ideate, Prototype, dan Test. Pengumpulan data dilakukan melalui observasi, wawancara, dokumentasi, studi pustaka, serta pengukuran area restoran untuk memperoleh data yang mendukung proses perancangan. Hasil dari proyek ini berupa penerapan Artistic Venue Decor pada berbagai media, meliputi dekorasi interior, wall decor, bingkai ilustrasi, papan operasional (open/close), menu bar, nomor meja, papan reserved, tempat bumbu, cutlery holder, serbet, piring, serta buku pedoman perancangan. Seluruh media dirancang secara konsisten dengan menerapkan identitas visual berupa logo, ilustrasi, tipografi, warna, dan elemen dekoratif yang selaras dengan konsep The Soga Eatery. Perancangan ini diharapkan dapat memperkuat identitas visual, membentuk brand image yang lebih kuat, serta menciptakan pengalaman bersantap yang lebih menarik dan berkesan bagi pengunjung. DESIGNING ARTISTIC VENUE DECOR TO STRENGTHEN THE NEW
BRAND IMAGE OF THE SOGA EATERY
Wikan Widyasti Santoso
Diploma 3 Visual Communication Design
Study Program Vocational School - Sebelas Maret University
Jalan Kolonel Sutarto 150K, Jebres, Surakarta 57126
085951565100
E-mail : wikanwidyawidya@student.uns.ac.id
Abstract
This Final Project is entitled "Designing Artistic Venue Decor Decor to Strengthen The
New Brand Image of The Soga Eatery." This project was initiated due to the suboptimal
implementation of artistic venue decor at The Soga Eatery, resulting in its visual identity
and brand image not being consistently conveyed to visitors. The purpose of this project is
to design artistic venue decor that strengthens the restaurant's visual identity while
establishing a new brand image that reflects the character of The Soga Eatery. The design
process employed the Design Thinking method, which consists of the stages of empathize,
define, ideate, prototype, and test. Data were collected through observation, interviews,
documentation, literature review, and site measurements to support the design process. The
final outputs include the application of artistic venue decor across various media, such as
interior decorations, wall decor, framed illustrations, operational signs (open/close), menu
boards, table numbers, reserved signs, condiment holders, cutlery holders, napkins, plates,
and a design guideline book. All media were designed consistently by applying visual
identity elements, including the logo, illustrations, typography, colors, and decorative
elements that align with the concept of The Soga Eatery. This project is expected to
strengthen the restaurant's visual identity, establish a stronger brand image, and create a
more engaging and memorable dining experience for visitors.
