Penulis Utama : Bram Sanjaya
Penulis Tambahan : 1. Retno Tanding suryandari
2.
NIM / NIP : xxx
Tahun : 2008
Judul : Faktor-Faktor yang Mempengaruhi Mahasiswa dalam Pembelian Telepon Seluler di Surakarta
Edisi : Vol. 8 No. 2 November 2008
Imprint : Surakarta - UNS: Prog. Magister Manajemen - 2008
Kolasi : 12 hal.: tab.
Sumber : Jurnal Bisnis dan Manajemen Vol. 8 No. 2 November 2008
Subyek : PEMASARAN--PONSEL
Jenis Dokumen : Artikel Jurnal UNS
ISSN : 1412-2219
ISBN :
Abstrak :

This study is aimed (1) to know whether factors of innovation,multimedia,design, proce brand and  basic properties,reability and external suggestion influence cell phone purchase, (2) to know what dominant factor among innovation, multimedia, desogn, price, brand and basic properties  reability and external suggestion influence cell phone purchase decision. Stratified proportional random sampling was used to acquire 220 respondent drawn from the public and private university student. The analysis tools used in this study was Multiple Linear Regression. The findings of the research are that factors of innovation,price ,brand and basic properties, reability and external suggestion significantly influence cell phone purchase decision. The F Test result shoe that factors of innovation, multimedia, design,price, brand and basic properties, reability and external suggestion simultaneously influence toward cell phone purchase decision. Price factor is the dominant factor which influences toward cell phone purchase decision.

 

Keywords : innovation, multimedia,design, price, brand and basic properties, reliability outside influence, cell phone purchase 

File Dokumen : Tidak ada file.
File Dokumen : jurnal bisnis manajemen.pdf
Retno Tanding Suryandari_Faktor.pdf
Link Dokumen : -
Status : Public
Pembimbing :
Catatan Umum :
Fakultas : Fak. Ekonomi dan Bisnis