This research aimed to explore the constructed variables that were to influence the process of the positive attitude formation of the developing country’s society toward the green products. Those several variables were the green brand perception, green price fairness, and country of origin.Next, exploratory study was used to understand these...

Online transaction intention is still a topic that is interesting to study because there is still no model in the formation of intention to online shopping that can be applied to various researches settings. So this research aims to explore the formation process of intention to online transaction by using the concept of behavioral theory applied...

Masalah yang diambil dalam penelitianm ini adalah bagaimana persepsi penumpang terhadap bauran pemasaran jasa (product, price, place, promotion, people, process,physical evidence) Garuda Indonesia Yogyakarta. Tujuan dari penelitian ini adalah untuk mengetahui bagaimana persepsi penumpang terhadap bauran pemasaran jasa (product, price, place,...

Competiti which increasingly complex need a decision accurate strategy to increase perfomance marketer brand local. This research was aim to giving comprehension for marketers brand local about strategy that should used to face brand foreign. Therefore, this research focused to analyze an opinion people regarding brand foreign and brand local, and...

Tujuan penelitian ini adalah untuk mengetahui pengaruh negara asal, citra merek, kewajaran harga, dan kualitas produk terhadap sikap konsumen. Secara spesifik bertujuan untuk menjelaskan dimensi-dimesi yang membentuk sikap konsumen.Data dikumpulkan melalui survey dengan cara mewawancarai responden yang dipandu dengan kuesionar. Sample terdiri dari...

The sift of accounting education paradigm from supply-driven to demand driven triggers accounting education institution to continuously evaluate some factors related to accounting education itself, defined as having two important components: Teaching and research (Choi,1993). The teaching and research activities are closely related. The...

Sustainability issue, introduced around three decades ago, has been a common term for any profession with different meaning in accordance with the interest of the profession. One definition of sustainability issue is from Brundtland Report (a United Nation’s commission): “Sustainable development is development that meets...

In the current highly competitive situation, as the impact of global crisis, any corporation is demanded to have competitive advantage both in the levels of domestic and international. Sustainable corporate performance is highly required to cope with the competition. For that purpose, term corporate performance measure needs to be...

ABSTRACTThis study describes some of the factors necessary to influence the public to be willing to switch from Premium to Pertamax fuel in Indonesia. Several factors that are drafted so that people switch to green fuels are price, inconvenience of obtaining the product, homogeneity of product attributes, the response of failures, and product...

Go Green attitude is very important to minimize global warming impacts. This lifestyle would be more effective if it had been applicated since we were in the early childhood education (PAUD). Whereas children are in the playing phase so that the go green education concept must be educating and entertaining or shortly called edutaining. Edutaining...