Pantai Panjang Forest Tourism, located in Bengkulu City, is one of the special tourist attractions that characterizes Bengkulu City. This study aims to calculate the economic valuation of Pantai Panjang tourism using the travel cost method approach. The factors that influence the level of visits to Pantai Panjang tourism are also tested in this study, in this case there are 7 variables tested, namely (travel costs, gender, age, last education, occupation, income, and distance traveled). After formulating and calculating the economic value, the consumer surplus value was found to be Rp 357,666 per individual per visit, and the potential economic value of Pantai Panjang tourism was Rp 5,784,846,000/ha/year. Travel costs have an influence on the level of visits; the higher the travel costs, the lower the level of visits.