PEMBAYARAN DIVIDEN
ABSTRAKSI
Penelitian ini bertujuan untuk mengetahui pengaruh variabel bebas yang terdiri dari profitabilitas (ROA), sales growth, market to book ratio, firm size dan agency cost (MAN) terhadap rasio pembayaran dividen sebagai variabel terikat secara simultan dan untuk mengetahui variabel bebas yang mempunyai pengaruh secara parsial terhadap...
Noventri Musthikawati
Skripsi
Surakarta-F. Ekonomi-2010
KUALITAS PELAYANAN
ABSTRAK Penelitian ini bertujuan untuk menguji pengaruh pengorbanan pada nilai, pengaruh kualitas pelayanan pada nilai, pengaruh kualitas pelayanan pada kepuasan konsumen, pengaruh kualitas pelayanan pada minat beli, pengaruh nilai pada kepuasan konsumen, pengaruh nilai pada minat beli, pengaruh kepuasan konsumen pada minat beli.
Berdasarkan...
Eka Yuliani
Skripsi
Surakarta-F. Ekonomi-2010
CUSTOMER LOYALTY
ABSTRAK Penelitian ini bertujuan untuk mengetahui faktor-faktor yang mempengaruhi customer loyalty dalam menggunakan jasa dan produk perawatan kecantikan Larissa. Faktor-faktor tersebut antara lain : service quality, price fairness, corporate image, trust dan customer satisfaction. Peneliti melihat bahwa perkembangan pusat perawatan kecantikan di...
Feni Aidasanti
Skripsi
Surakarta-F. Ekonomi-2010
BEHAVIORAL INTENTIONS
ABSTRAK The purpose of this study was to determine whether there is influence of the perceived influence of quality, perceived sacrifice, perceived value, satisfaction on behavioral intentions Acer brand laptop. Researchers saw that the growth of laptop products at this time quite rapidly and affected more and more consumer choice on the brand - a...
Budi Setyawan
Skripsi
Surakarta-F. Ekonomi-2010
BRAND PERSONALITY
ABSTRAK Penelitian ini bertujuan untuk menganalisis dan mengetahui pengaruh facial image pada cosmetic usage, pengaruh facial image dan cosmetic usage pada brand personality, dan pengaruh facial image, cosmetic usage, dan brand personality pada brand attitude. Penelitian ini menggunakan metode survey. Target populasi yang digunakan adalah seluruh...
Endah Wardani
Skripsi
Surakarta-F. Ekonomi-2010
IKLAN
ABSTRACT
The objective of research is to find out the advertisement exposition, belief in the use of brand, and belief in brand image on the consumer’s attitude building to Mio Soul brand.
This research belongs to a causal research with survey method used to describe a causal relationship. The population target of research was the college...
Sugiarsi
Skripsi
Surakarta-F.Ekonomi-2009
KEUANGAN PERBANKAN
ABSTRAK
Penelitian ini bertujuan untuk mengetahui pengaruh kinerja keuangan perbankan terhadap ekspansi kredit Bank Umum Swasta Nasional Devisa dan Bank Umum Swasta Nasional Non Devisa yang go public serta untuk mengetahui ada tidaknya perbedaan kinerja keuangan diantara Bank Umum Swasta Nasional Devisa dan Bank umum Swasta Nasional Non Devisa...
Dian Pramitasari
Skripsi
Surakarta-F. Ekonomi-2010
VARIABEL PEMEDIASI
ABSTRACT
The purphose of this research is to know the influence of price fairness and service quality to customer loyalty either directly and indirectly by mediated customer satisfaction.
Researcher see at this time, amount restaurant industries in Surakarta progressively add, both standart restaurant industries. Researcher feel service and...
Adityo Wijanarko
Skripsi
Surakarta-F. Ekonomi-2010
BRAND SWITCHING
ABSTRACT
The purpose of this research is to figure out some factors which influence Brand Switching. Factors in this research which influence brand switching consist of four variable ; product attribute, price, promotion, and product stock. The hypothesis in this research are product attribute, price, promotion, and product stock partially have...
Heri Santoso
Skripsi
Surakarta-F. Ekonomi-2009
BURSA EFEK
ABSTRACT
The aim of this research was to investigate the influence of change in systematic risk and change in the uncertainty of beta on cumulative abnormal return, following announcements of leverage-changing security transactions based on the announcements of right issue, share buy back, bond issue, and bond buy back in Indonesia Stock...
Anton Kuswanto
Skripsi
Surakarta-F.Ekonomi-2009