AbstrakThis research investigates how the AXE’s printed advertisements published in the United States’ from 1990s to 2000s construct the new idea of femininity. The objective of the research is to find out how the long-standing concept of femininity is negotiated by the new concept of femininity portrayed in AXE’s printed advertisements...

Compliment has the basic function in supporting the relation between the addressers and the addressees. It means that compliment can be one of the ways in maintaining a good relationship and the notion of ‘face’. Mostly, compliment is followed by its response, hence those things cannot be separated.This study aims to answer three research...

YouTube content is a very unique phenomenon in the urbanization days. People make YouTube content and earn money from YouTube, even the most famous people who tried to promote themselves from YouTube. Boy William was and ex-Video Jockey who is now productive on YouTube and successfully gained popularity from his YouTube content “Nebeng Boy”....

This research’s content is the analysis of biography texts about Elon Musk taken from  Britannica, BBC, Business Insider, and Investopedia websites using the combination of  SFL’s transitivity and Leeuwen’s social actor representation approach. The aims of this  research are (1) to find the portrayal patterns of the social actor using...